Case study · Ecommerce
An ecommerce store tripled its online sales.
An established ecommerce store selling online and in store. Ads, search and the checkout were each run from their own report, and none of them agreed with the orders.
Growth reviews · Marketing you can measure · Connected systems · 4 min read01The leak
Every channel told a different story.
Google Ads claimed more sales than the store recorded. Search pages leaked quietly: empty categories in Google, missing descriptions, cut-off titles. And shoppers outside the delivery area stopped at checkout with no way to get a price.
02The fix
Search, ads and checkout, joined up.
We worked from the store’s own data, channel by channel, and tied every fix to the orders it took.
- Search empty and duplicate pages cleaned up, and Shopping listings carrying a brand went from 18% to 97%.
- Ads sales tracking fixed, and the account rebuilt around what sells, in the area the store delivers to.
- Checkout the delivery step, where the biggest carts were lost, became the next project.
Same store, a year apartOct 2025Oct 2026
Online sales1× → 3×
Orders1× → 2×
+50% average order: 3× the sales on 2× the orders
03Now
October against October: three times the sales.
Website orders, net of refunds, against the same month a year earlier: more than three times the online sales on twice the orders, so each order is more than 50% bigger. The result of the joined-up work, from checkout and search to ads.
From the store’s own order records: website orders, October 2026 against October 2025, net of refunds.
Got a leak like this?
Tell us what keeps slipping. A fixed-scope growth review finds it, measured in sales and margin.