The Growth ProjectGrowth
Grow profit, not just revenue.
Most decisions rest on one report at a time. We join your ads, search, sales, accounts and supplier data, find where you can earn more and spend less, and tie every fix to the bottom line.
Each review is fixed-scope with a quote before we start, and leads into the build work in our services.
Result · an ecommerce store
More than 3× last October's online sales, with twice the orders.
From the store's own order records: website orders, October against the October before, net of refunds. The result of the joined-up work, from checkout and search to ads.
01
Why connected data
One source answers one kind of question.
Google Ads knows clicks. Your accounts know costs. Your store knows sales. The questions that move profit need two or three of them at once, and that's where most businesses are working blind. How connected is yours? Seven taps.
Profit Health Check · 60 seconds
Question 1 of 7
Do you know which ad campaigns make a profit, not just sales?
02
Where we look
Five fixed-scope reviews.
- Scale what worksGoogle Ads AuditCut wasted spend and bid on profitSpend on searches you were never going to win, clicks from places you do not serve, and a bidding system working from the wrong numbers.
- Increase revenueSearch & AI Visibility AuditGet found on Google and cited by AISearches you already nearly rank for, pages that never get clicked, AI answers that cite your competitors instead of you, and product pages too thin to win either.
- Increase revenueCheckout Leak CheckWin back shoppers who already want to buyDelivery prices missing for whole regions, a step that asks too much, payment options that fail on phones, and big carts left behind by the visitors worth most.
- Reduce costsAI BookkeeperCosts, prices and margins per productSupplier prices that crept up without anyone noticing, products now sold at a thin margin, and the same item bought from three suppliers at three prices.
- Scale what worksTracking KitCount every sale once, at the right valueSales that never reach Google Ads, page views and phone calls counted as sales, revenue inflated by GST and shipping, and conversions counted twice.
03
The foundation
Contacts, products and sales in one place.
Most small businesses keep customers in one tool, products in another and sales in a third. Each works fine alone. Nobody, human or AI, can answer a question that crosses them: who bought this, hasn't been back, and is worth a call?
Bringing them together is what makes the analysis above repeatable instead of a one-off spreadsheet. It's also what makes AI useful in a business: an assistant can only reason over the data it can see, and answers drawn from one connected source are ones you can check.
More on how we do it: connecting business systems and a marketing data layer you can trust.
- Contacts
- Products
- Sales
04
Field notes
What this work turns up
- ⅓Paying for Searches You Were Never Going to WinWhen Google Ads is set up loosely, part of the budget goes to people looking for your competitors, for products you do not sell and in places you do not deliver to.
- 1 in 9Quiet SEO Leaks: Empty Pages, Missing Descriptions, Cut-Off TitlesSmall search problems that never show as errors: empty category pages in Google, brand pages with no description and titles cut off in results.
- 18% → 97%The Shopping Feed Fields Nobody ChecksMissing brands, cut-off descriptions and duplicate titles in a Google Shopping feed cost visibility long before any product gets rejected.
- Supplier Prices Move. Your Prices Do Not.In a hospitality business, small supplier price rises hide inside big invoices. A price book built from emailed invoices shows where margin went.
- 1.7×What Google Ads Says vs What Your Orders SayTwo weeks after an ads rebuild, the ad platform claimed 1.7 times the sales the store credited to ads. Finding the true sources changed what we did next.
- 2 monthsWhen Google Ads Cannot See Your Sales, It Bids BlindSmart bidding learns from the conversions you feed it. When that signal breaks or is inflated, Google bids confidently in the wrong direction.
Where to start
Not sure where your margin is going?
Tell us what you sell and which tools you use, and we'll tell you which questions you can't answer yet.