Case study · Ecommerce
Nothing was broken. Search still grew 71%.
An ecommerce store whose rankings were steady and whose search plugin showed green ticks. A page-by-page audit against live data still found a list of quiet leaks.
Growth reviews · Marketing you can measure · 3 min read01The leak
Small leaks that never show as errors.
Empty category pages were in Google. Some brand pages had no description. The shop page’s own title was being ignored, long titles were cut off in results, and checkout pages were open to search. Most search tools score each of these as minor.
02The fix
Fixed by rule, so they stay fixed.
Each fix was made a rule in the store’s own search settings, so it keeps working as the catalogue changes.
- Empty categories kept out of search automatically, and checkout and account pages excluded.
- Every page described a fallback description for any category or brand without one, and long titles shortened.
- Google Shopping listings missing brands, cut-off descriptions and duplicate titles fixed, so products show for the searches they should.
- +71%
- clicks from Google search
- 2.2×
- the times the store showed in Google results
- 18% → 97%
- of Shopping listings carrying a brand
03Now
The right pages, showing more often.
Over the latest 28 days the store showed in Google results 2.2 times as often as in the 28 days before the audit, and clicks from search rose 71%. Product page improvements ran over the same months, so the gain is the work together, not one fix.
From the store’s Google Search Console: web search, 12 August to 8 September 2026 against 10 October to 6 November 2026.
The detail, in our field notes
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