BuildAI and software that ships
Our software factory · Oct 20261,298
changes shipped in October
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1 operator · every change checkedInside the factory
Find the money your business is leaking.
AI implementation and systems integration for online and retail businesses. We join up your store, accounts and ads, put AI to work inside them and show where you earn more and spend less. Then we stay until it runs without us.
$122M a year in sales runs through systems we built24 delivery engagements
YOUR STORESales this month
$48,210source
XEROSales this month
$46,900 ≠ off$48,210 ✓ matched
GOOGLE ADSSales this month
$61,400 ≠ off$48,210 ✓ matched
Margin found: +$38k a year
YOUR STORESales this month
$48,210source
XEROSales this month
$46,900 ≠ off$48,210 ✓ matched
GOOGLE ADSSales this month
$61,400 ≠ off$48,210 ✓ matched
Margin found: +$38k a year
EXAMPLE DATA
Connectyour systems, one picture
Margin found · Hospitality+6.7%
increase in profit margin
Better buying3–7%
Trade vs top-up10–20%
Produce rises24–36%
Invoices, recipes, sales and prices joinedWhere the margin came from
Growearn more, spend less
Client result · Ecommerce3×
online sales, year on year
Online sales3×
Orders2×
+50% average order · grey is Oct 2025
Store orders, net of refundsThe growth reviews
Not sure where you stand? Seven questions on how connected your numbers are, online or in store.Take the 60-second check
Proof, not promises
Systems that run, not slides.
Counted from the systems we built and still run, and from our own software factory's records.
- $122M+Annual sales through systems we deliveredFrom our clients’ own sales records, across the stores and platforms we built.
- 24+Complex delivery engagementsBuilds, integrations and platform work, each taken to production.
- 1.5M+Lines of code a month, one operator directingOur own software factory, code only. October passed 2M.
We build with
Not sure what you need? That’s where we start.
Most owners arrive with a symptom, not a spec. We find the real problem, agree a fixed-scope plan, and build it with your team.
- 01
Discovery
Bring the symptom: slipping follow-ups, data typed twice, a pilot that stalled. We look at how the work actually flows and show you what’s really in the way.
Already trading? A fixed-scope growth review is the discovery, measured in sales and margin. The growth reviews →
- 02
Agree a fixed-scope plan
What we’ll build, what it costs and what changes in your week. If we’re not the right fit, we’ll say so.
- 03
Build it and prove it
We build with your team and run it beside the old way until it earns trust. AI acts with your approval first.
Through our services: AI builds, systems integration, agentic AI, DevOps and MarTech. What we deliver →
- 04
Your team runs it
Documented, monitored and handed over. We’re a call away when you need us.
Want a hand on the wheel? Product Leadership puts a part-time CTO in your team. Product Leadership →
01
Insights
What the work turns up
Field notes from problems we sat inside a business to solve, and the talks we learn from, each summarised in plain English.
Field notes
Worth watching
No, That's Not a Software Factory
Why counting AI-written code misses the point, and how WorkOS built its software factory around shipping features instead.
Read it in plain EnglishWe run our own
Our own business runs on what we build.
Mibble is the AI companion app The Growth Project runs on. Everything that needs us lands in one inbox, and the rest keeps working.
- One app, not ten.Mail, tasks, customers, invoicing and cashflow in one place.
- One memory under it all.A quote becomes a job, an invoice and cash, without retyping.
- In production every day.It runs our business, so the discipline is one we live with.