Guides

Guides

The long-form playbooks behind the field notes, comprehensive, evergreen, and built to be the last thing you need to read on the topic.

1. Production-Ready AI: What It Means and How to Ship It

   Production-ready AI runs without you. What it means, how to build the workflow, and how to get from pilot to production without it stalling.

2. How to Choose an AI Implementation Partner

   How to choose an AI implementation partner that actually ships: the four signals that survive the hype, the questions to ask, and how to spot a sales deck.

3. Agentic AI: How to Build Agents That Run in Production

   What agentic AI is, how agents differ from chatbots and copilots, and how to build AI agents that run in production, with guardrails and shadow mode.

4. Generative Engine Optimisation (GEO): Getting Cited by AI

   Generative Engine Optimisation (GEO) is how you get cited by ChatGPT, Perplexity, and Google AI, not just ranked, plus how we built it into this site.

5. Systems Integration: How to Connect Your Business Tools

   Why your business systems don't talk, what an integration layer is, and how to connect ecommerce, CRM, ERP, and warehousing so data flows automatically.

6. Vibe Engineering: How to Ship Production Code with AI

   Vibe coding accepts whatever AI produces; vibe engineering stays suspicious and ships production code. Who should do it, and how to measure it.

7. The Zero-Trust Handover: How to Own What a Vendor Built

   Most vendor handovers leave you with tribal knowledge and a backdoor. A zero-trust handover transfers real ownership and proves the vendor kept no access.

8. Platform Engineering: Ship Daily Without Breakage

   What platform engineering is, and how to build CI/CD, observability, and zero-downtime deploys so your team can ship daily without breaking production.

9. MarTech Infrastructure: A Marketing Data Layer You Can Trust

   Why your marketing numbers don't agree, and how to build a first-party, server-side data layer with attribution that survives cookie loss and ad blockers.

10. Product Leadership: When You Need a Fractional CTO

    When to hire a fractional CTO, what they actually do, and how embedded senior technical leadership differs from a consultant who writes a deck and leaves.